Content Creation & Storytelling

Authentic Content. Real Stories. Meaningful Connections.

Every business has a story worth telling, and I’d love to help you tell yours.

For me, content creation is about so much more than taking photographs or filming videos. It’s about understanding the people behind a business, discovering what makes them unique and creating content that genuinely connects with their audience.

Over the past 20 years, I’ve helped businesses grow through PR, marketing, events and communications. Along the way, I’ve learnt that the most effective marketing isn’t always the loudest—it’s the most authentic.

That’s why I love creating content.

Whether I’m spending the morning with a local café owner, capturing the atmosphere at a business event, showcasing a luxury holiday property or filming behind the scenes at a product launch, my aim is always the same: to tell a story that feels real.

I don’t simply arrive with a camera and leave a few hours later. I take the time to get to know you, your business and your vision. I notice the little details, the natural interactions and the moments that often go unseen—because they’re usually the ones people connect with the most.

I believe the best content isn’t over-produced or forced. It’s genuine. It’s engaging. And it leaves people feeling like they already know your business before they’ve even met you.

If you’re looking for someone who understands both marketing strategy and storytelling, I’d love to work with you.

Business Content Creation

Every business is different, which is why every content session is tailored to you.

Whether you’re a start-up looking to build your brand, an established business wanting to refresh your marketing or a company needing a regular flow of engaging content, I’ll create a library of photography and video that reflects your personality and supports your business goals.

I work with businesses across:

  • Hospitality
  • Tourism
  • Retail
  • Property
  • Professional Services
  • Construction
  • Education
  • Lifestyle Brands
  • Small Businesses

Together, we’ll create content you can use across your website, social media, email marketing, PR campaigns and advertising.

Content can include:

  • Brand photography
  • Short-form video
  • Instagram & Facebook Reels
  • Behind-the-scenes content
  • Founder storytelling
  • Team photography
  • Product photography
  • Lifestyle imagery
  • Website photography
  • Social media content

Whether you need a one-off shoot or ongoing monthly support, there’s a package designed to suit your business.

Business Content Packages

Starter Content Session

£275

A great introduction to professional content creation for businesses wanting fresh, engaging content for social media.

Includes:

  • Up to 2-hour content shoot
  • 50+ professionally edited photographs
  • 20+ short-form video clips
  • 2 edited Reels
  • Behind-the-scenes content
  • Delivery within 7 days

Brand Story Session

£475

Perfect if you’re launching something new, refreshing your brand or simply need a larger bank of content.

Includes:

  • Half-day shoot (up to 4 hours)
  • 100+ edited photographs
  • 50+ short-form video clips
  • 5 professionally edited Reels
  • Founder & team content
  • Product or service showcase
  • Website imagery
  • Behind-the-scenes footage

Full Brand Content Day

£775

A full day dedicated to creating months’ worth of high-quality content.

Ideal for businesses wanting to build a strong, consistent online presence.

Includes:

  • Full-day shoot (up to 8 hours)
  • 200+ edited images
  • Extensive video library
  • 10 professionally edited Reels
  • Product photography
  • Lifestyle content
  • Team photography
  • Behind-the-scenes footage
  • Priority editing

Monthly Content Retainers

If creating content regularly feels overwhelming, let me take it off your hands.

Monthly retainers are designed for businesses that want fresh, consistent content without having to think about organising it every few weeks.

The Essentials

£395 per month

Perfect for businesses wanting regular, professional content.

Includes:

  • Monthly 2-hour content session
  • 40+ edited images
  • 20+ video clips
  • 2 Reels
  • Behind-the-scenes content
  • Monthly planning call
  • 7-day turnaround

The Growth Package

£695 per month

Ideal for growing businesses wanting a consistent stream of engaging content.

Includes:

  • Monthly half-day shoot
  • 100+ edited images
  • 50+ video clips
  • 6 professionally edited Reels
  • Product & lifestyle content
  • Founder storytelling
  • Team photography
  • Behind-the-scenes footage
  • Monthly planning session
  • Priority editing

Brand Partner

£1,275 per month

Think of me as your outsourced content creator.

I’ll become an extension of your team, helping you consistently create authentic content that keeps your business visible.

Includes:

  • Monthly full-day content shoot
  • 200+ edited images
  • Unlimited raw video clips
  • 10 professionally edited Reels
  • Product launches
  • Team & founder content
  • Event coverage (within shoot time)
  • Quarterly strategy review
  • Priority turnaround
  • Ongoing support

User-Generated Content (UGC)

Authentic Content That Builds Trust

People buy from people.

That’s why authentic, relatable content consistently outperforms traditional advertising.

I create user-generated content (UGC) that feels genuine, tells your story and helps your audience build trust in your brand.

Perfect for:

  • Product launches
  • Lifestyle brands
  • Hospitality
  • Tourism
  • Beauty
  • Food & drink
  • Property
  • Family brands
  • Paid advertising
  • Social media campaigns

Content can include:

  • Product demonstrations
  • Unboxing videos
  • Lifestyle content
  • Talking-to-camera videos
  • Voiceovers
  • Testimonials
  • Trend-led videos
  • Product photography
  • Brand storytelling

Suitable for Instagram, Facebook, TikTok, LinkedIn, YouTube, websites and paid advertising.

UGC Packages

Starter

£225

  • 1 UGC video (15–30 seconds)
  • 5 edited product photographs
  • One round of revisions

Brand Bundle

£425

  • 3 UGC videos
  • 15 product/lifestyle images
  • Multiple hook variations
  • One revision

Growth Bundle

£695

  • 6 UGC videos
  • 30 lifestyle photographs
  • Multiple hooks & CTAs
  • B-roll library
  • One revision

Campaign Package

From £1,275

Ideal for larger launches and paid advertising campaigns.

Includes:

  • 12+ UGC videos
  • Photography
  • Scriptwriting
  • Multiple concepts
  • Paid advertising usage rights
  • B-roll library
  • Multiple hook variations

Event Content Creation

Capturing the Moments That Matter

Some of the best moments happen when nobody realises the camera is rolling.

Whether you’re hosting a conference, networking event, awards evening, business launch or corporate celebration, I’ll capture the atmosphere, energy and behind-the-scenes moments that often become the most memorable content afterwards.

You’ll leave with a bank of photography and video ready to share across your marketing channels.

Event Content Includes

  • Event photography
  • Behind-the-scenes content
  • Speaker highlights
  • Interviews
  • Networking moments
  • Live social content
  • Promotional Reels
  • Same-day highlights

Half-Day Event

£475

Up to 4 hours of coverage including photography, video, behind-the-scenes content, same-day teaser content and delivery within 48 hours.

Full-Day Event

£825

Up to 8 hours of coverage including photography, video, interviews, networking content, multiple Reels, highlight video and priority editing.

Content Creation + Marketing Retainer

The Complete Marketing Partner

£995 per month

This is where White PR & Marketing is a little different.

I don’t just create content—I help you understand what to create, why it matters and how to make it work harder for your business.

With a background in PR, marketing and communications, I can help you build a consistent brand presence that supports your wider business goals.

Includes:

  • Monthly half-day content shoot
  • 8 professionally edited Reels
  • Photography
  • UGC creation
  • Monthly content planning
  • Marketing strategy
  • Copywriting
  • Social media captions
  • SEO optimisation
  • Monthly strategy meeting
  • Campaign planning
  • Priority support

Add-On Services

  • Additional Reel – £75
  • Additional UGC Video – £95
  • Extra Photography – £100
  • Express 48-hour turnaround – £100
  • Travel outside Ulverston – 45p per mile
  • Additional editing – £50 per hour

Ready to Tell Your Story?

Whether you’re launching a new business, refreshing your brand, planning an event or looking for authentic UGC, I’d love to hear about your ideas.

Let’s create content that feels genuine, tells your story and helps your business stand out.

Book your FREE 15-minute consultation today.

Elizabeth Wilson
Founder | White PR & Marketing

📧 elizabeth@whiteprandmarketing.co.uk
🌐 www.whiteprandmarketing.co.uk
💼 www.linkedin.com/in/elizabethwhiteprandmarketing
📸 @elizabethwilson.content
📸 @beingmumbylizziewilson