Being Mum by Lizzie Wilson

Family Lifestyle | UK Travel | Days Out | Experiences

Authentic motherhood, family adventures and lifestyle inspiration.

Being Mum by Lizzie Wilson is my family lifestyle and travel platform, where I share the honest, funny and wonderfully chaotic realities of motherhood, alongside family adventures, UK breaks, days out and memorable experiences.

I’m Elizabeth Wilson, a content creator and marketing professional with nearly 10 years’ experience running my own PR and marketing business, White PR & Marketing. I combine relatable parenting content with authentic recommendations, destination features and lifestyle inspiration.

From discovering family-friendly attractions and exploring the Lake District to hotel stays, travel experiences, date nights and finding time for yourself, I aim to inspire, entertain and connect with fellow parents and families.

With a warm, personal approach, I go beyond traditional promotional content to share genuine experiences, relatable stories and recommendations that resonate with my audience. Whether it’s the reality of raising children, discovering somewhere new or making family memories, my focus is on creating content that feels honest, engaging and relatable.

Content Creation & Brand Partnerships

I bring together my personal experience as a mum with my professional expertise in PR, marketing, social media strategy and content creation. This allows me to produce high-quality photography, engaging Reels, video, Stories and written features that feel natural to my audience while supporting the commercial objectives of the brands I work with.

With a background spanning hospitality, tourism, travel, lifestyle and leisure, I understand how to create content that not only captures attention but also communicates a brand’s personality, builds awareness and encourages engagement.

Through Being Mum, I offer brands the opportunity to connect with a primarily UK-based audience interested in family lifestyle, travel, days out, experiences and recommendations. I tailor my content to each partnership, helping brands showcase their products, services and destinations in an authentic and relatable way.

Collaboration opportunities include:

  • Hosted hotel stays, UK breaks and travel experiences
  • Family attractions, days out and tourism campaigns
  • Family lifestyle, parenting and consumer brands
  • Product reviews, features and recommendations
  • UGC, lifestyle photography and videography
  • Instagram Reels, Stories and social media campaigns
  • Bespoke content creation and ongoing brand partnerships

Audience & Instagram Analytics

Performance metric Example figure
Average Reel views 3,750
Average likes per post 50+
Average comments per post 35
Monthly profile visits 2,800
Average Story views 700

Audience Profile

I aim to reach a primarily UK-based audience of women, particularly mums and women interested in family lifestyle, travel, experiences and relatable parenting content.

Example audience breakdown

Gender Audience
Women 82%
Men 18%
Location Audience
UK 78%
Ireland 6%
Other locations 16%

Audience Interests

My content is centred around the interests and experiences that matter to my audience, including:

  • Motherhood and parenting
  • Family-friendly travel and UK breaks
  • Hotels, staycations and destinations
  • Days out, attractions and family experiences
  • Lifestyle, food and wellbeing
  • Honest reviews and relatable recommendations
  • Couples’ getaways and opportunities to recharge

Why Work With Me?

I combine authentic, personal storytelling with professional marketing expertise. I understand how to create content that resonates with my audience while reflecting a brand’s identity and wider marketing objectives.

From showcasing a hotel stay or family attraction to sharing lifestyle products and destination experiences, I approach every collaboration with creativity, attention to detail and an emphasis on genuine recommendations.

With experience in PR, social media management, content strategy, copywriting, photography, video and campaign management, I offer brands more than social media exposure. I bring a strategic understanding of how content can support brand awareness, engagement and visibility, alongside an approachable and relatable creator perspective.

Being Mum by Lizzie Wilson — sharing real motherhood, inspiring family adventures and creating meaningful connections between brands and audiences.

Instagram: @beingmumbylizziewilson
Business website: www.whiteprandmarketing.co.uk
Client work: White PR & Marketing – Client Work