What To Say To Your Target Market?

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What To Say To Your Target Market?

Are you struggling with what to say to your target market and how to say it?  

First of all, let’s stop calling them, target market. They are humans after all. Years ago, traditional media channels like television, radio and print carried a formal voice which was acceptable, it worked, however times have changed and gone are the days of the traditional methods of speaking to your audience.

Talk human talk

Social media has risen above traditional forms of marketing and has become the new integral part of business life. It is said to be seen as the most popular way to interact with customers. In business, social media is used to market products, promote brands, connect to current customers and foster new business.

But how is this done?

Social media is about being “Social,” and conversational. Use the formality voice spoken years ago and you will run the risk of sticking out a mile and turning your customers off.

Turn off the stiffness and correctness, people want to be able to relate to you. Talk to your audience as if they were humans.  Have a conversation with your customer, this tone will encourage a conversational response and will sound much more genuine.

The more you speak to your customers like they are humans, the more likely they will listen to what you have to say.  Much like a friend saying your name to get your attention, using descriptors in your marketing messages, that your audience will recognise in themselves, will get their attention.

Get to know your customer

Get to know your customer, consider what you don’t know about them, their goals, desires and habits. Each conversation you have isn’t about small talk, there should always be a purpose in mind, but get to know your customer by asking about things that aren’t directly relevant to selling your product or service. This will help form a picture in your mind of them, their likes and dislikes, and help engage with them better.

Ask the kind of “get to know you” questions you would ask in a real-life introduction.  Choose topics that have purpose for your market research, but also ask the questions because you just want to know your customer better.

Companies that use social media and new forms of marketing, to show they understand and care about the audience they serve are the ones that get attention, get fans, and get passed along because they’re trying to make a genuine connection rather than just sell.

Remember, yes your clients are buying a product or service from you, but they’re also buying the feeling, impression, sentiment they hope to experience once they have bought it.

We need to make business personal again and I believe the most effective way a brand can talk to their clients is by saying: “We aren’t perfect, we know how you feel, we understand, we can relate. It’s hard work and frustrating, but we can help, we have a solution and you’re going to be just fine.”

Thank You,

Elizabeth Hough, White PR and Marketing.

If you would like help with your PR and Marketing, contact me today, elizabeth@whiteprandmarketing.co.uk, info@whiteprandmarketing.co.uk, 07739109465. 

 Next Blog: What’s “Conversation Marketing”?  

How To Reach Your Target Market?

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How To Reach Your Target Market?

The more people who know about your company, the better, however your promotional campaigns will be even more effective if you can focus them specifically at clients who are instinctively more likely to be amenable to your message.

Devising an effective marketing strategy isn’t always easy – you will have to make judgements on who you think your target customers are, then spend time gathering information about their purchasing habits. Often it is extremely time consuming however target marketing allows you to focus your marketing budget and brand message on a specific market that is more likely to buy from you than other buyers.

So how do we identify our target market?

Target Marketing requires that you undertake several different tasks.

Think

Think carefully about your customer, who are they? What are their hobbies? What area do they live in? When I work with clients I find it helpful to go through the following factors:

  • Age
  • Education level
  • Gender
  • Income level
  • Location
  • Marital or family status
  • Occupation

Psychographics

  • Attitudes
  • Behavior
  • Lifestyles
  • Personality
  • Hobbies
  • Values

Competitors

An easy way to find out which kind of marketing campaigns works and which doesn’t is by researching competitors in your industry. Ask yourself :

Who are your competitors targeting?

Who are their current customers?

Look within at your existing customer base

Who are your clients, and why do they buy from you? Look for common characteristics and interests. Which ones bring in the most business? It is very likely that other people like them could also benefit from your product/service.

Defining your target market can be tricky however I encourage business to go through this painstaking task. This will be a much more efficient, and effective way to reach potential clients and generate new business.

If you identify your market in advance and then deliver information about your business specifically to that market, you’ll be an a better position to good success rates.

Thank You,

Elizabeth Hough, White PR and Marketing

For further information about your PR and Marketing contact me today, White PR and Marketing, elizabeth@whiteprandmarketing.co.uk, info@whiteprandmarketing.co.uk, 07739109465. 

Next Blog: What To Say To Your Target Market