Where To Find Free Marketing Resources For Your Business
If you’re running a small business, you are likely handling your marketing on a shoestring budget. The good news is that a low budget doesn’t have to mean low quality. By making the most of the free marketing resources out there, you can achieve amazing results without breaking the bank.
So many organisations are willing to give away incredible tools and resources for free. Sometimes you’ll need to hand over a small piece of information like your email address to access them, but this seems like a fair trade when you consider what you are gaining.
If you’re ready to supercharge your marketing efforts, read on to learn where you can find free marketing resources for your business.
Learn new skills
Learning new skills is one of the best ways to upgrade your marketing efforts. So whether you need to learn how to build PPC ads, want to know more about SEO, or think that your social media skills could do with an upgrade, there is a free course out there with your name on it.
You’ll be able to study at your own pace and put these newfound skills to use in your business straight away. Many also offer certification, so you can add details of your qualifications to your website.
HubSpot Inbound Marketing Certification – HubSpot Academy
Google Digital Marketing Course – Google
Email Marketing for Beginners – Skillshare
Presentation and marketing design templates
You don’t have to be a graphic designer to create show-stopping presentations, brochures and other marketing materials. Canva offers a wide range of completely free templates, and you can even edit them directly.
Once you’ve added your information, simply download it as a PDF and you will have instantly upgraded your company image. Canva is great for creating proposals, sales brochures, social media graphics, email graphics, website graphics and more.
For a small monthly fee, you can also upgrade your Canva account to include premium templates and more stock imagery.
Spreadsheet templates
Planning spreadsheets should be a core part of your marketing strategy, but you don’t have to start from scratch every time. There are plenty of free templates available online that will help you to plan, execute and review your marketing efforts. Putting these templates to work in your business will help you to stay on track with your marketing efforts.
Totally Free Microsoft Excel Templates That Make Marketing Easier
Marketing KPI template in Google Sheets
Free marketing tools
If you’re willing to make some compromises, you can achieve a lot using the freemium versions of popular marketing tools. And some of these powerful marketing tools are completely free, without any expectation that you’ll upgrade in the future.
Grow your email list with Sumo
Send marketing emails with Mailchimp
Get website visitor insight with Hotjar
Understand website traffic with Google Analytics
Create content ideas with Answer the Public
