Is Your Company Adding More Noise To The Sea of Sound and Getting Lost Amongst The Waves?
In the current world we live in, there is a danger to just do and not think about the messages you are giving to your customers. Time constraints are a big problem and companies tell me that they simply do not have any extra time to plan their marketing.
Make the time. There are rapid business changes by the second and your company needs to stay ahead of its competitors.
In order for your business to win market share and stay current, you need to take a look at the ways you market your product. Step back and ask yourself:
- Are my methods focussed and targeting my audience in the right way?
- Have I thought about the design of my advert?
- What content is appearing on my web page and does it convey my message?
The marketing methods you are using need to be relevant and need to stand out amongst your competitors.
When was the last time you reviewed your marketing strategy?
- Did you start your marketing plan with clear business aims and objectives that considered your target audience?
- Did you have a clear vision as to the outcome of your marketing campaign?
- Do you have a marketing plan?
Be honest; had you researched your competitors and looked at what methods they were using to win over new customers?
Did not have time?
Stay ahead of the game and create the time to consider a plan. Whether you are launching a new product or putting together a press campaign to tell your audience about an award you have recently won, the way you communicate your message needs to be clear. The wording, the graphics and the content have to be focussed and a cut above the rest.
Know your competition
Who are your competitors? When considering your marketing plan your competitors must be at the forefront of your mind. We are currently living in a world where over 570 websites are being brought to the internet every single minute. The rise in business start ups is on the increase and your company needs to be ahead of the game.
Do not be afraid to start afresh with a blank page
Every company is different and marketing methods that have worked in the past, may not be relevant now.
If you are feeling trapped and need a fresh approach, consider taking a step back and reviewing. Why not consider calling in a marketing expert or consultancy and start your next campaign with a blank page.
Which would you choose?
- A website with little information, no graphics or images, plain colours, difficult to navigate through, content confusing and lengthy, a news page which says, COMING SOON
- A website with clear information, eye catching graphics, relevant focussed content with words used to target your audience, a news page which tells of current awards won, employee sales and achievements, and a blog which gives handy product tips and advice
Top tips to consider when thinking about marketing
Ready to start afresh? Below are some points to consider when reviewing your current marketing methods and planning your next campaign:
- Content:
‘Only 1 percent of Internet users produce the content online. The remaining 99 percent are onlookers, they just consume…watching as humanity progresses and history unfolds.’ R.Goodwin 03.10.17 http://bit.ly/2tLyZXg
How does this apply to you and your company? Be that 1% who carefully produces content and marketing material that adds value to your customer base so you are at the forefront of your vision time and time again.
The material you produce needs to be engaging and thought provoking, your brand needs to create a careful message that will make your customers want to keep coming back for more.
2.Customer:
Who is your customer?
When planning your campaign your customer must always be at the forefront of your mind. How does your company fit into the lives of your customer, how are your products going to help them? Think about the words you use and what the audience is reading. Is it user friendly and easy to understand?
3. Website:
How does your current website look?
This is your shop; this is where you present your company to the world. The design of your website must be clear; words and images should be carefully chosen to engage with your customers and establish yourself as a trusted brand. Ask yourself if what you are writing is.engaging and if it shows your product in the best light possible.
Choose a website you can manage and update regularly so you can change with the ever growing business world.
‘Those businesspersons who embrace the rapid changes of the Web are those who will be in the best position to benefit from them.’ Richard Branson
4. Graphics and images:
Are you using clear, high resolution, relevant images alongside your content? This is your shop and opportunity to sell your product. Whether you are producing content for your website or putting together an email campaign to launch a new service, always use imagery alongside the content.
The image you use could be the ticket to catch the attention of the customer and make them read on. Choosing the right graphics is extremely important, it is your chance to sell your product so make sure the images are clear, have three different angles and ways of presenting your product.
5. Blog:
The popularity of blogging is only on the rise. With two blogs being created every second, companies need to embrace this opportunity and way to market.
How does this apply to you?
Blogging is another way to show off your services or products.
Blogging is about sharing; this is your chance to tell your customers about your products, it is your opportunity to engage with your audience and tell your
story. Talk about your authentic attributes and the expert knowledge you can offer your customers. Tell your audience about new products, current offers, employee achievements. Give top tips on how to use your products and point readers in the direction of helpful websites to find information from.
‘Blogs help to influence customers’ buying decisions and if your business doesn’t take advantage of this, your competition will.’ R.Goodwin 03.10.17 http://bit.ly/2tLyZXg
Reflect, re-evaluate, re-design
To conclude, reflect, take a step back, re- evaluate and review your next marketing campaign. Ensure your aims and objectives are enhancing your product or services; that your content is telling your story in the best way possible; that your visuals are clear and concise, and that your online presence is always set on engaging with your audience with thought provoking status relevant to your customer.
Ten key words to think about when considering marketing:
- Aims
- Clear
- Competition
- Consistency
- Customer
- Engagement
- Focussed
- Objectives
- Unique
- Value
It’s a competitive business world for all types of companies, large and small, and growth continues by the second so how you present your business and how you plan to grow your brand is imperative.
Elizabeth Hough, White PR and Marketing, Creative Director
For further information about your PR and marketing contact us today, White PR and Marketing, info@whiteprandmarketing.co.uk, elizabeth@whiteprandmarketing.co.uk, 07739109465.
